A byproduct of the streaming era, both in terms of numbers and resources, has been the resurgence of the music video. The biz is in a boom time, and artists are channeling an increasing amount of their creative energy into their visual footprint. The results can be lewd, controversial, empowering, silly, and surprising. The playbook only requires that you stand out.
100. Missy Elliot, "Throw It Back"
You know why? Also, " best music videos " is a somewhat valuable search phrase that, over the course of an entire year, pays off with loads of clicks and, probably, some passive revenue from Google ads. But that's a side of the business I don't deal with, so perhaps I should shut my mouth and make content. Everyone lives to serve the algorithms now, so get on board or get off the internet! While the nature of online video production and consumption may have changed, what's stayed the same is plenty of artists and directors continue to collaborate on music videos that deserve your attention. Here are the finest the medium has to offer, so check back regularly or every day, just make sure you close and reopen your browser!
99. Ghostemane, "Gatteka"
With the entire live concert business and most other promotional venues closed for business until further notice, music videos have been more precious than ever in allowing for engagement with our favorite artists this year. Sometimes these videos reminded us that their creators were in this quarantine thing with us, other times they allowed us to escape with them to an entire world away -- but their comfort was appreciated regardless. Here are our 20 favorites from so far, presented alphabetically. The club girl with a tight dress and flowing black hair? The sleek, dressed-in-all-black blonde? That a tough-talking reggaetonero would even contemplate dressing in drag is noteworthy in itself, but Bad Bunny transcended the concept with a convincing clip that also includes women of all ages, colors and sizes.
Once more for the people in the back: Music! When artists like Drake and Future decide to utilize the evolving medium, it's further proof that sometimes the best way to prevent misconstrued lyrics and promote an upcoming album cough cough, What a Time to Be Alive round two? These artists and more are doing just that by releasing incredible new music videos that we've rounded up, below. Make sure to check back at our running list of the best throughout the year.